Herman Tumurcuoglu is known for being one of the best SEO experts in North America. Pioneer of the web search industry, Montreal based SEO Expert, and now an Internet marketing teacher on the side, Tumurcuoglu is knowledge in all fields of Internet marketing. His first hand experience and knowledge makes his classes engaging and relatable; especially for a generation that is so dependent on their technology. They are attached at their fingertips!
Among the many subjects Tumurcuoglu is familiar in depth with, he has done a lot of research in the field of affiliate marketing and it is one of the fields that he is most knowledgable in.
The Montreal SEO Expert says that affiliate marketing is widely used to promote web sites and e-commerce. Website owners get paid to promote businesses usually in the form of website banners. They get paid on a strictly CPA based commission which is often based on percentage. The SEO Expert says that affiliates are rewarded for every visitor, subscriber, or customer that is provided through their efforts. This makes them extended sales force for their client’s websites. This is also referred to as performance marketing as affiliates are only rewarded or paid based on performance of their banners (commission).
For companies to be actively involved in affiliate networks, the Montreal SEO Expert says that usually, companies have an affiliate manager. They are responsible for actively recruiting bloggers (affiliates) that own and have control of high authority websites. For the most part, bloggers that place banners for companies will not do it for their competitor. They are pretty loyal however can be persuaded with commission and negotiations. The most common basis to work off of is that for 1-10 conversions, companies will give affiliates a 10% commission; 11-25 sales get an 11% commission; 26 – 50 sales get a 12% commission; and 51 or more conversions get a 15% commission.
Tumurcuoglu highly suggests that if companies want to get their hands on the best affiliate connections, they need to have competitive pricing and commission structures.